3 Tips To Effectively Use Creativity in Marketing
If you want to get heard today, you need to be able to cut through the noise. One of the best ways to do that? Be creative! Creativity and innovation are the fuel for your messaging and branding. In this blog we offer 3 tips to be effective with creativity in your marketing. Embrace Experimentation and Failure The greatest challenge to being inventive and creative in our approaches is we never can know exactly what will or won’t work. Being willing to embrace failure and continue to experiment will allow you to dig deeper into your creativity and build something innovative and effective. If you’re too afraid to get creative you’ll limit your effectiveness. Push Boundaries What do the greatest and most memorable of us have in common? They push boundaries. Pushing boundaries allows you to see how far you can take your creativity and allows you to truly set yourself and your business apart. To be most effective in marketing you have to be willing to push boundaries on occasion. Be Contrarian Questioning the status quo is a fantastic way to inspire creativity in your marketing. One of the most effective ways to make waves is to take an established belief and turn it on it’s head. This could be serious or satirical in nature but it’s sure to create some waves! How do you make sure your marketing is creative and effective? Let us know, we still accept snail mail if you ask for our address politely! Did you know we work with professionals and leaders with 2 on 1 coaching that marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 sales executive. We specialize in helping entrepreneurs and professionals like you master your time, sales, and confidence, to evolve you to your greatest potential. To learn more about our coaching you can contact us here! Feel like you need coaching but not sure you can afford the investment in yourself? That’s ok! We have a scholarship available to diverse candidates of need. You can apply for our scholarship for our coaching and our courses here. Not enough time in the day, we get it. Check out our AYOP course, 2x Your Time, right here. We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science.
Consistency Makes You Elite, Here’s Why!
Kobe Bryant will go down as one of the most electrifying basketball players of all time. He’s got his own Mamba Mindset which has transcended his death and inspires people daily! Kobe was known for his refusal to quit and his willingness to put in the effort. Although a superstar, Bryant still practiced 6 hours a day and wouldn’t quit practice until he had made 400 shots. He was typically the first player in the gym. Kobe earned his elite status, and he did it through consistency. Consistency will make you elite and in the rest of the blog we’ll explain why! 6 Methods To Make Sure Your Business Doesn’t Fail As always, before we chat consistency, did you know that 70% of businesses will fail? We put together a FREE guide identifying the Top 6 reasons businesses fail and give you actionable steps you can take on every one of these to make sure it’s your competition failing and not you! It’s our free gift to you and you can access it right here. Here’s our top reasons why consistency will make you elite! The Motions Become Second Nature In professional athletes, practice is easy to see. We see the same consistent swings, throws, catches, movements, and we see the results, typically in the moment itself. In business, practice isn’t so easy to see. The truth is, most professionals and businesses don’t practice at all. They just start swinging, throwing, and catching, or the business equivalent. But practice is essential. To knowing your messaging, to your brand, to your presentations and elevator pitches all the way to objection handling. The only way to make these business movements second nature is by consistently practicing. You do this and you’ll never stumble over your value, your services or your prospect objections again. Consistency Sets Expectations and Comfort Do you love Starbucks or Dunkin’ Donuts? Do you find yourself consistently going back? Whether you love them or not, there’s a good chance you go back to one or the other consistently. The reason? They have set your expectations and they consistently meet them! You may not love either of them but chances are, if there is a coffee shop you’re going to stop at you’re likely to choose one over the other. That reason has more to do with consistency than you’d expect. Elite businesses and elite professionals practice consistency to provide a customer experience that customers can depend on. When people can depend on you to do what you say on a regular basis, this creates comfort. What do we all crave and enjoy? Comfort! Want to become more consistent? Come join us if you haven’t already! Join our community Are you trying to figure out how to be consistent and elite in your business and your life? Our unique 2 on 1 coaching marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 sales executive. We specialize in helping entrepreneurs and professionals like you master your time, sales, and confidence, to evolve you to your greatest potential. To learn more about our coaching you can contact us here! Feel like you need coaching but not sure you can afford the investment in yourself? That’s ok! We have a scholarship available to diverse candidates of need. You can apply for our scholarship for our coaching and our courses here. Not enough time in the day, we get it. Check out our AYOP course, 2x Your Time, right here. We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science.