Creating An Authentic Story To Brand, Market and Sell

Entrepreneur Mastery Lab - Creating An Authentic Story To Brand, Market and Sell

Stories have power. Stories can teach, persuade, energize and move. Stories are a fundamental part of human history and storytelling is an essential business skill to master. When it comes to storytelling, it’s not just about laying down a good story. It’s about creating an authentic story. In this article we’ll discuss some tips to create an authentic story so your brand can be remembered, your audience can find you and your prospects want to buy from you.

6 Methods To Make Sure Your Business Doesn't Fail

Before we regale you with authentic storytelling, did you know that 70% of businesses will fail? We put together a FREE guide identifying the Top 6 reasons businesses fail and give you actionable steps you can take on every one of these to make sure it’s your competition failing and not you! It’s our free gift to you and you can access it right here.

Our conversation with Abby Mellinger of Penza Productions helped to inspire todays blog. You can listen in to the replay of our conversation on our podcast here, or you can watch it on our Youtube channel!

What’s the deal with authentic storytelling, and how do I do it? It’s a key piece of any business or professional service…it’s what sets you apart! Nobody else can have your authentic story. The magic is in bringing it to life!

Start with…


Facing your fear! Authentic storytelling begins with our human story. Not just the good. Not just the brag. The dirty, the vulnerable, the things that cause shame and remorse. By facing our fear we can share some of the more vulnerable parts of our stories and that authenticity will always shine through. Be bold and unafraid.

Make sure you…


Tell your story with passion. This is your story. It’s your life, your dream, your vision. If you don’t have passion when you’re telling your story, you also won’t have an audience. Nobody wants to listen to a deadpan story. Be vested and present in your story while you tell it. People respond to passion!

Bring it back…


We are all guilty of forgetfulness. When crafting a great story there should be a bridge from the beginning to the end. Think of it like a circle. Tell a story in a circle where the beginning meets the end. The past is set next to the present. Do this and, in the future, your audience will continue to remember your story!

Storytelling does not come naturally for a lot of people! It’s why we offer resources like our podcast and our blog! We love providing you valuable content and answering your questions from the Entrepreneur Mastery Lab. If you’d like to join us and other professionals that are striving to get better every day, you can access the group here!

Are you trying to develop your storytelling skills?! Our unique 2 on 1 coaching marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 sales executive. We specialize in helping entrepreneurs and professionals like you master your time, sales, and confidence, to evolve you to your greatest potential. To learn more about our coaching you can contact us here!

Feel like you need coaching but not sure you can afford the investment in yourself? That’s ok! We have a scholarship available to diverse candidates of need. You can apply for our scholarship for our coaching and our courses here.

Not enough time in the day, we get it. Check out our AYOP course, 2x Your Time, right here. We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science.

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