How To Stand Out In A Saturated Industry

Entrepreneur Mastery Lab - How To Stand Out In A Saturated Industry

You’re in a crowded room.  It’s loud.  You can barely hear the person across from you.  They can barely hear you.  Your throat is getting sore, you’re starting to feel frustration sink in and you know that there’s no way you’re going to be able to make any sort of real impression.  Welcome to business in today’s world!  If you’re struggling to stand out in a saturated industry, it can feel like what we just described.  In this blog we’ll offer a couple of ideas to help you stand out in a crowded room so you don’t feel like you have to shout until you’re hoarse!

6 Methods To Make Sure Your Business Doesn't Fail

Before we discuss our tips, did you know that 70% of businesses will fail? We put together a FREE guide identifying the Top 6 reasons businesses fail and give you actionable steps you can take on every one of these to make sure it’s your competition failing and not you! It’s our free gift to you and you can access it right here.

Our chat with Steph Weber, CEO of The Weber Co is our inspiration for this blog.  Steph talked to us about the alignment of brand and marketing strategies and recognizes that ALL industries are saturated, yours included!  You can listen in to the replay of our conversation on our podcast here, or you can watch it on our Youtube channel!

 

Idea #1 

It’s not about reinventing the wheel; it’s about telling your story in a different way.  Successful businesses put the customer first, especially the customer needs.  The next time you need to stand out tell a story about your customer win’s.  Make it all about the customer, the ideal avatar and not about your business.  Share how a customer problem was solved and THEN you can talk about how you were able to solve it better than someone else!

Idea #2

You are unique.  What makes you unique is your value.  Nobody else offers the same exact experience that you offer.  In a world where products and services are commoditized, if you want to stand out, your unique story needs to fulfill something to your customers and prospects that no one else is fulfilling.  Again, this is about your customers, however, what is unique to you is what can best serve your customers.  Magnifying this and crafting a strong story around it will help you stand out and cut through the noise!

There are so many ways you can stand out from the competition.  If you’re curious for more, reach out to us and also listen to our most recent podcast!  We love providing you valuable content and answering your questions from the Entrepreneur Mastery Lab.  If you’d like to join us and other professionals that are striving to get better every day, you can access the group here!

If you need to stand out more, we can help!  Our unique 2 on 1 coaching marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 sales executive.  We specialize in helping entrepreneurs and professionals like you master your time, sales, and confidence, to evolve you to your greatest potential.  To learn more about our coaching you can contact us here!

Feel like you need coaching but not sure you can afford the investment in yourself? That’s ok! We have a scholarship available to diverse candidates of need. You can apply for our scholarship for our coaching and our courses here.

Not enough time in the day, we get it. Check out our AYOP course, 2x Your Time, right here. We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science.

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