Key elements in storytelling
Mastering the art of storytelling does not come naturally to many people. Thankfully there are some common elements that are universal in most good stories. These same elements can be incorporated to provide your business and brand with the ‘wow’ factor that you need to stand apart! Want to be the hero in your story and not the side story? We put together a FREE guide identifying the Top 6 reasons businesses fail and give you actionable steps you can take on every one of these to make sure it’s your competition failing and not you! It’s our free gift to you. Access it here! Le’ts jump right into what makes storytelling great and the elements you need to include in your story. What makes storytelling great? Storytelling allows us to create an emotional response in the people who are experiencing our story. It engages and captivates the audience by evoking emotions and touching on universal themes that everyone can identify with. A good story will resonate with people over time and never truly ages. Key Element #1: Conflict There is no good story without conflict. No matter how small, conflict is something all of us can appreciate and have gone through. Every story must have a conflict and the better the conflict the more engaging the story. Key Element #2: Resolution Not all conflicts are won but there are always resolutions. The resolution of a conflict provides insight and helps guide our future decisions. The wisdom in many stories is found in how the conflict was resolved. Key Element #3: Character In order for a story to hit, somebody has to place themselves in the shoes of the character. A great story will always have a character that people can relate to in some way and allows them to imagine themselves going through the conflict as the character themselves. Building out these elements in your story will help you engage with your audience in a more meaningful way and truly stand apart from the crowd! How do you tell stories? Let us know your thoughts, you can email us at info@jbandthedoctor.com! Did you know we work with professionals and leaders with 2 on 1 coaching that marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 sales executive. We specialize in helping entrepreneurs and professionals like you master your soft skills to evolve you to your greatest potential. To learn more about our coaching you can contact us here! Feel like you need coaching but not sure you can afford the investment in yourself? That’s ok! We have a scholarship available to diverse candidates of need. You can apply for our scholarship for our coaching and our courses here. Not enough time in the day, we get it. Check out our AYOP course, 2x Your Time, right here. We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science.
Creating An Authentic Story To Brand, Market and Sell
Stories have power. Stories can teach, persuade, energize and move. Stories are a fundamental part of human history and storytelling is an essential business skill to master. When it comes to storytelling, it’s not just about laying down a good story. It’s about creating an authentic story. In this article we’ll discuss some tips to create an authentic story so your brand can be remembered, your audience can find you and your prospects want to buy from you. 6 Methods To Make Sure Your Business Doesn’t Fail Before we regale you with authentic storytelling, did you know that 70% of businesses will fail? We put together a FREE guide identifying the Top 6 reasons businesses fail and give you actionable steps you can take on every one of these to make sure it’s your competition failing and not you! It’s our free gift to you and you can access it right here. Our conversation with Abby Mellinger of Penza Productions helped to inspire todays blog. You can listen in to the replay of our conversation on our podcast here, or you can watch it on our Youtube channel! Watch on Youtube What’s the deal with authentic storytelling, and how do I do it? It’s a key piece of any business or professional service…it’s what sets you apart! Nobody else can have your authentic story. The magic is in bringing it to life! Start with… Facing your fear! Authentic storytelling begins with our human story. Not just the good. Not just the brag. The dirty, the vulnerable, the things that cause shame and remorse. By facing our fear we can share some of the more vulnerable parts of our stories and that authenticity will always shine through. Be bold and unafraid. Make sure you… Tell your story with passion. This is your story. It’s your life, your dream, your vision. If you don’t have passion when you’re telling your story, you also won’t have an audience. Nobody wants to listen to a deadpan story. Be vested and present in your story while you tell it. People respond to passion! Bring it back… We are all guilty of forgetfulness. When crafting a great story there should be a bridge from the beginning to the end. Think of it like a circle. Tell a story in a circle where the beginning meets the end. The past is set next to the present. Do this and, in the future, your audience will continue to remember your story! Storytelling does not come naturally for a lot of people! It’s why we offer resources like our podcast and our blog! We love providing you valuable content and answering your questions from the Entrepreneur Mastery Lab. If you’d like to join us and other professionals that are striving to get better every day, you can access the group here! Join our community Are you trying to develop your storytelling skills?! Our unique 2 on 1 coaching marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 sales executive. We specialize in helping entrepreneurs and professionals like you master your time, sales, and confidence, to evolve you to your greatest potential. To learn more about our coaching you can contact us here! Feel like you need coaching but not sure you can afford the investment in yourself? That’s ok! We have a scholarship available to diverse candidates of need. You can apply for our scholarship for our coaching and our courses here. Not enough time in the day, we get it. Check out our AYOP course, 2x Your Time, right here. We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science.
How To Stand Out In A Saturated Industry
You’re in a crowded room. It’s loud. You can barely hear the person across from you. They can barely hear you. Your throat is getting sore, you’re starting to feel frustration sink in and you know that there’s no way you’re going to be able to make any sort of real impression. Welcome to business in today’s world! If you’re struggling to stand out in a saturated industry, it can feel like what we just described. In this blog we’ll offer a couple of ideas to help you stand out in a crowded room so you don’t feel like you have to shout until you’re hoarse! 6 Methods To Make Sure Your Business Doesn’t Fail Before we discuss our tips, did you know that 70% of businesses will fail? We put together a FREE guide identifying the Top 6 reasons businesses fail and give you actionable steps you can take on every one of these to make sure it’s your competition failing and not you! It’s our free gift to you and you can access it right here. Our chat with Steph Weber, CEO of The Weber Co is our inspiration for this blog. Steph talked to us about the alignment of brand and marketing strategies and recognizes that ALL industries are saturated, yours included! You can listen in to the replay of our conversation on our podcast here, or you can watch it on our Youtube channel! https://www.youtube.com/watch?v=9RT4UxHxMm4 Watch on Youtube Idea #1 It’s not about reinventing the wheel; it’s about telling your story in a different way. Successful businesses put the customer first, especially the customer needs. The next time you need to stand out tell a story about your customer win’s. Make it all about the customer, the ideal avatar and not about your business. Share how a customer problem was solved and THEN you can talk about how you were able to solve it better than someone else! Idea #2 You are unique. What makes you unique is your value. Nobody else offers the same exact experience that you offer. In a world where products and services are commoditized, if you want to stand out, your unique story needs to fulfill something to your customers and prospects that no one else is fulfilling. Again, this is about your customers, however, what is unique to you is what can best serve your customers. Magnifying this and crafting a strong story around it will help you stand out and cut through the noise! There are so many ways you can stand out from the competition. If you’re curious for more, reach out to us and also listen to our most recent podcast! We love providing you valuable content and answering your questions from the Entrepreneur Mastery Lab. If you’d like to join us and other professionals that are striving to get better every day, you can access the group here! Join our community If you need to stand out more, we can help! Our unique 2 on 1 coaching marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 sales executive. We specialize in helping entrepreneurs and professionals like you master your time, sales, and confidence, to evolve you to your greatest potential. To learn more about our coaching you can contact us here! Feel like you need coaching but not sure you can afford the investment in yourself? That’s ok! We have a scholarship available to diverse candidates of need. You can apply for our scholarship for our coaching and our courses here. Not enough time in the day, we get it. Check out our AYOP course, 2x Your Time, right here. We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science.