The Role of Passion in Business

The Role of Passion in Business

What if we said there was a trait you could have as a business owner or professional that would keep your employees more engaged, attract your ideal customers and raving fans, magnify your resiliency and level up your creativity? There is, and it’s called passion. Passion plays an important role in business today as entrepreneurs and service-based professionals. Passion in business will drive loyal customers and employees, level up your creativity and magnify your grit. Let’s dig in!

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Role #1 – Passion Inspires

Business owners and professionals that are passionate drive loyal customers and retain loyal teams. People love to follow passion and businesses with passionate client’s and employees. Evidence suggests that businesses with a focus on passion are more successful than businesses without.

Role #2 – Passion Gives You Grit

It’s easier to stay motivated when we’re excited but sooner or later, we will all lose steam. Having passion will keep that fire that got you started stoked and burning hot. Business leaders with a lot of passion are better able to overcome setbacks according to a study by Gallup.

Role #3 – Passion Raises Your Creativity

When we’re passionate we have greater emotional investment into the work that we do. When it comes down to problem solving often, we need to get creative. Our level of emotional investment is going to be a determining factor in how easily we give up and how innovative we become when we try to solve problems. Passionate people have greater emotional investment, and this has been shown to drive greater creativity and innovation.

Consider yourself passionate?

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