3 Clever ways to communicate value and drive more sales

3 Clever ways to communicate value and drive more sales

If sales is the heartbeat of every business then communicating value must be the heart itself. If we fail to communicate our value we’ll struggle to ever get our businesses off the ground or to grow them to the levels that we desire. Communicating value is an absolutely critical skill for business success. In this blog we’ll discuss 3 clever ways you can better communicate value and drive more sales.

Does value matter to you?

We put together a FREE guide identifying the Top 6 reasons businesses fail and give you actionable steps you can take on every one of these to make sure it’s your competition failing and not you! It’s our free gift to you.

Exclusivity

People love being a part of something greater than themselves. People especially love being a part of something exclusive. When communicating your offering or services you can level up your sales with the clever technique of making something exclusive. This will naturally drive people to want to be a part of something and speak about it on your behalf too, after all, nobody wants to keep it a secret!

Case Studies

We are naturally drawn to stories because it allows us to feel what someone else is feeling and experience their journey first hand. Case studies are clever vehicles to create different profiles for different people that they can immediately resonate with. Case studies are like storytelling on steroids because you can cater different case studies specifically to the challenges and problems your clients have. A great case study will highlight the pain point that is specific to your client and allow you to really speak to what is bothering them most!

Value Ladders

Not everyone can afford your services or products, and that’s ok. But often people can afford and choose not to. An effective way to communicate your value is to offer multiple products and services on a ladder. The ladder starts with low cost solutions and increases to your highest cost offerings. By doing this you’ll offer you prospects flexibility and anchor your pricing to a high and low point!

How do you communicate your value?

Let us know your thoughts, you can email us at info@jbandthedoctor.com!

Did you know we work with professionals and leaders with 2 on 1 coaching that marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 sales executive.  We specialize in helping entrepreneurs and professionals like you master your soft skills to evolve you to your greatest potential. To learn more about our coaching you can contact us here! 

Feel like you need coaching but not sure you can afford the investment in yourself?  That’s ok!  We have a scholarship available to diverse candidates of need.  You can apply for our scholarship for our coaching and our courses here.

Not enough time in the day, we get it.  Check out our AYOP course, 2x Your Time, right here.  We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science.

Leave a Comment

Your email address will not be published. Required fields are marked *


Related Articles

Recent Post