How to Own Your Brand and Stand Out
Branding is so much more than a logo or tagline. The best brands incorporate consistent messaging across all platforms and media to create a unified experience for the end consumer. Brands today are authentic, impactful and convey a business’s values. It is incredibly important to have a strong brand and to own it to separate yourself from your competitors and create trust with your end consumers. In today’s blog we’ll review a few ways you can ‘own’ your brand and stand out! Want to stand out? We put together a FREE guide identifying the Top 6 reasons businesses fail and give you actionable steps you can take on every one of these to make sure it’s your competition failing and not you! It’s our free gift to you. Access it here! We already covered why owning your brand is so important. We also recognize that most brands continue to evolve over time and we encourage everyone to consistently be reviewing their brand to make sure It continues to signify exactly what you intend! Here’s a few ways you can own your brand to better stand out! 1. Get a laser focused value proposition created Branding goes beyond fonts, logos and images and includes the value you offer as a professional and a company. Most people and businesses fail to offer compelling value propositions. Make sure your value proposition is crystal clear. People should be able to explain exactly what makes you or your products unique and worth purchasing. 2. Embrace candor Branding today is a delicate balance between authenticity and mob rule. While people crave and want authenticity there is a real risk of being canceled if your views divert from the masses. The best way to stand out today is to embrace authenticity and candor over your top values. This communicates what is most important to your consumers and shows that you’re willing to stand up for your beliefs. 3. Be consistent The biggest difference between the most successful and least successful often comes down to simple consistency. If you cherish consistency and process within your brand as a value that will permeate across all channels of your business. Consistency offers the greatest long term rewards for businesses and professionals. This is especially true within our branding. How we brand changes over time, but the importance of branding is a truism that will not go away. By understanding the importance of our brand and emphasizing our messaging and values we can truly stand out in any marketplace. How do you brand? Let us know your thoughts, you can email us at info@jbandthedoctor.com! Did you know we work with professionals and leaders with 2 on 1 coaching that marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 sales executive. We specialize in helping entrepreneurs and professionals like you master your soft skills to evolve you to your greatest potential. To learn more about our coaching you can contact us here! Feel like you need coaching but not sure you can afford the investment in yourself? That’s ok! We have a scholarship available to diverse candidates of need. You can apply for our scholarship for our coaching and our courses here. Not enough time in the day, we get it. Check out our AYOP course, 2x Your Time, right here. We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science.
3 Tips To Effectively Use Creativity in Marketing
If you want to get heard today, you need to be able to cut through the noise. One of the best ways to do that? Be creative! Creativity and innovation are the fuel for your messaging and branding. In this blog we offer 3 tips to be effective with creativity in your marketing. Embrace Experimentation and Failure The greatest challenge to being inventive and creative in our approaches is we never can know exactly what will or won’t work. Being willing to embrace failure and continue to experiment will allow you to dig deeper into your creativity and build something innovative and effective. If you’re too afraid to get creative you’ll limit your effectiveness. Push Boundaries What do the greatest and most memorable of us have in common? They push boundaries. Pushing boundaries allows you to see how far you can take your creativity and allows you to truly set yourself and your business apart. To be most effective in marketing you have to be willing to push boundaries on occasion. Be Contrarian Questioning the status quo is a fantastic way to inspire creativity in your marketing. One of the most effective ways to make waves is to take an established belief and turn it on it’s head. This could be serious or satirical in nature but it’s sure to create some waves! How do you make sure your marketing is creative and effective? Let us know, we still accept snail mail if you ask for our address politely! Did you know we work with professionals and leaders with 2 on 1 coaching that marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 sales executive. We specialize in helping entrepreneurs and professionals like you master your time, sales, and confidence, to evolve you to your greatest potential. To learn more about our coaching you can contact us here! Feel like you need coaching but not sure you can afford the investment in yourself? That’s ok! We have a scholarship available to diverse candidates of need. You can apply for our scholarship for our coaching and our courses here. Not enough time in the day, we get it. Check out our AYOP course, 2x Your Time, right here. We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science.
Creating An Authentic Story To Brand, Market and Sell
Stories have power. Stories can teach, persuade, energize and move. Stories are a fundamental part of human history and storytelling is an essential business skill to master. When it comes to storytelling, it’s not just about laying down a good story. It’s about creating an authentic story. In this article we’ll discuss some tips to create an authentic story so your brand can be remembered, your audience can find you and your prospects want to buy from you. 6 Methods To Make Sure Your Business Doesn’t Fail Before we regale you with authentic storytelling, did you know that 70% of businesses will fail? We put together a FREE guide identifying the Top 6 reasons businesses fail and give you actionable steps you can take on every one of these to make sure it’s your competition failing and not you! It’s our free gift to you and you can access it right here. Our conversation with Abby Mellinger of Penza Productions helped to inspire todays blog. You can listen in to the replay of our conversation on our podcast here, or you can watch it on our Youtube channel! Watch on Youtube What’s the deal with authentic storytelling, and how do I do it? It’s a key piece of any business or professional service…it’s what sets you apart! Nobody else can have your authentic story. The magic is in bringing it to life! Start with… Facing your fear! Authentic storytelling begins with our human story. Not just the good. Not just the brag. The dirty, the vulnerable, the things that cause shame and remorse. By facing our fear we can share some of the more vulnerable parts of our stories and that authenticity will always shine through. Be bold and unafraid. Make sure you… Tell your story with passion. This is your story. It’s your life, your dream, your vision. If you don’t have passion when you’re telling your story, you also won’t have an audience. Nobody wants to listen to a deadpan story. Be vested and present in your story while you tell it. People respond to passion! Bring it back… We are all guilty of forgetfulness. When crafting a great story there should be a bridge from the beginning to the end. Think of it like a circle. Tell a story in a circle where the beginning meets the end. The past is set next to the present. Do this and, in the future, your audience will continue to remember your story! Storytelling does not come naturally for a lot of people! It’s why we offer resources like our podcast and our blog! We love providing you valuable content and answering your questions from the Entrepreneur Mastery Lab. If you’d like to join us and other professionals that are striving to get better every day, you can access the group here! Join our community Are you trying to develop your storytelling skills?! Our unique 2 on 1 coaching marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 sales executive. We specialize in helping entrepreneurs and professionals like you master your time, sales, and confidence, to evolve you to your greatest potential. To learn more about our coaching you can contact us here! Feel like you need coaching but not sure you can afford the investment in yourself? That’s ok! We have a scholarship available to diverse candidates of need. You can apply for our scholarship for our coaching and our courses here. Not enough time in the day, we get it. Check out our AYOP course, 2x Your Time, right here. We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science.
How To Stand Out In A Saturated Industry
You’re in a crowded room. It’s loud. You can barely hear the person across from you. They can barely hear you. Your throat is getting sore, you’re starting to feel frustration sink in and you know that there’s no way you’re going to be able to make any sort of real impression. Welcome to business in today’s world! If you’re struggling to stand out in a saturated industry, it can feel like what we just described. In this blog we’ll offer a couple of ideas to help you stand out in a crowded room so you don’t feel like you have to shout until you’re hoarse! 6 Methods To Make Sure Your Business Doesn’t Fail Before we discuss our tips, did you know that 70% of businesses will fail? We put together a FREE guide identifying the Top 6 reasons businesses fail and give you actionable steps you can take on every one of these to make sure it’s your competition failing and not you! It’s our free gift to you and you can access it right here. Our chat with Steph Weber, CEO of The Weber Co is our inspiration for this blog. Steph talked to us about the alignment of brand and marketing strategies and recognizes that ALL industries are saturated, yours included! You can listen in to the replay of our conversation on our podcast here, or you can watch it on our Youtube channel! https://www.youtube.com/watch?v=9RT4UxHxMm4 Watch on Youtube Idea #1 It’s not about reinventing the wheel; it’s about telling your story in a different way. Successful businesses put the customer first, especially the customer needs. The next time you need to stand out tell a story about your customer win’s. Make it all about the customer, the ideal avatar and not about your business. Share how a customer problem was solved and THEN you can talk about how you were able to solve it better than someone else! Idea #2 You are unique. What makes you unique is your value. Nobody else offers the same exact experience that you offer. In a world where products and services are commoditized, if you want to stand out, your unique story needs to fulfill something to your customers and prospects that no one else is fulfilling. Again, this is about your customers, however, what is unique to you is what can best serve your customers. Magnifying this and crafting a strong story around it will help you stand out and cut through the noise! There are so many ways you can stand out from the competition. If you’re curious for more, reach out to us and also listen to our most recent podcast! We love providing you valuable content and answering your questions from the Entrepreneur Mastery Lab. If you’d like to join us and other professionals that are striving to get better every day, you can access the group here! Join our community If you need to stand out more, we can help! Our unique 2 on 1 coaching marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 sales executive. We specialize in helping entrepreneurs and professionals like you master your time, sales, and confidence, to evolve you to your greatest potential. To learn more about our coaching you can contact us here! Feel like you need coaching but not sure you can afford the investment in yourself? That’s ok! We have a scholarship available to diverse candidates of need. You can apply for our scholarship for our coaching and our courses here. Not enough time in the day, we get it. Check out our AYOP course, 2x Your Time, right here. We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science.
Be Transparent and Be Relatable
We all matter. We all want to be heard. Every one of us has a different perspective from everyone else. How do we make sure that our message is being heard? One of the best ways to be heard is to be transparent and be relatable. Before we discuss how to be relatable, did you know that 70% of businesses will fail? We put together a FREE guide identifying the Top 6 reasons businesses fail and give you actionable steps you can take on every one of these to make sure it’s your competition failing and not you! It’s our free gift to you you can access it right here. In our most recent podcast, we chatted PR and personal branding with Liana Zavo of ZavoMedia Group. One of the top takeaways from our conversation is that people want to relate. They want to identify with you and they want you to be open with them. Many business owners struggle with finding their voice and then once they have found their voice, finding ears to listen to it! If you’d like to learn how to have more people hear you, you’ll want to listen in to our conversation with Liana. Liana went from a single mom, college drop out to CEO of a global PR firm and a large part of her story focuses on transparency and relatability! You can listen to the episode here. In The Entrepreneur Mastery Lab community, we have tremendous professionals like Liana available to connect with directly. If you struggle with branding, finding your voice or getting your message in front of others you’ll want to get involved with our group. To join our awesome community of rockstars like yourself, request access here! Best of all, it’s free! As business owners and professionals, it’s often difficult to be transparent. After all, being vulnerable is scary. When you find yourself in this struggle, ask yourself what is more scary for your prospects and clients. Is it more scary for your clients and prospects to work with someone that is willing to fully put themselves out there, or is it more scary for your clients and prospects to guess about what you’re truly like? The thing is, people are smart. They know you’re not perfect. They know you have a past. Heck, they can go google it in a matter of minutes and learn all about your background if they’d like to. The hard and simple truth is you can be up front with people from the get-go and you can be honest and you can be relatable, or you can choose not to be. But if you look at it from your clients and prospects perspectives, chances are you’ll recognize that you’re letting your own fear take center stage of addressing a fear of your clients and prospects. Putting yourself in front of the people you serve is almost always a mistake and will almost certainly hurt you more than it helps. If you’d like to earn the trust of your clients and prospects you need to be transparent and you need to be relatable. The next time you struggle with this, remind yourself that it’s not about you, it’s about the people you serve. What is most important to them? It might just help you take that extra step to be even more transparent and relatable. When you do that, you’ll start getting heard even more! If you’re working on being heard and relatable, we can help! Our unique 2 on 1 coaching marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 external regional sales manager. We specialize in helping entrepreneurs and professionals like you master your time, sales, and confidence, to evolve you to your greatest potential. To learn more about our coaching you can contact us here! Feel like you need coaching but not sure you can afford the investment in yourself? That’s ok! We have a scholarship available to diverse candidates of need. You can apply for our scholarship for our coaching and our courses here. Not enough time in the day, we get it. Check out our AYOP course, 2x Your Time, right here. We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science
Have some fun or suffer the consequences
As business owners and professionals, it’s quite common to lean towards formality. Having a professional brand, is, if nothing else, professional. It’s also easier than having a likeable brand. But what if I told you that you need to have some fun or you’ll suffer the consequences? Before the fun starts, did you know that 70% of businesses will fail? We put together a FREE guide identifying the Top 6 reasons businesses fail and give you actionable steps you can take on every one of these to make sure it’s your competition failing and not you! It’s our free gift to you you can access it right here. In the war between likeability and professionalism businesses and professionals typically fall into one of the two camps. In my experience the formal camp of consistent professionalism is the most common to adopt into a business or profession. This is because we can follow a template. Formality, professionalism, and all the social cues that go with it are fairly easily recognizable and implementable. There isn’t much ‘risk’ in being formal. Except, maybe there is. At some point in our lives many of us start losing the ability to have fun. This peaks around 45 years of age but can start much earlier for people. Whether you’re a professional/business owner or a consumer, you’re equally impacted. And having fun matters. Having fun preserves health, increases creativity, reduces stress and leads to a better memory! Companies and people have started to take notice too… In our most recent podcast, we chatted about gamification with Eddie Jimenez of 1Huddle. Gamification requires us to have some fun. It works really well too! If you’re like most people we know, chances are you’d like to be able to be professional, run a great business and have some fun. It’s a safe bet you’d also like your client experience to mirror your own as well. An experience that is both professional AND enjoyable. It’s one of the reasons we really enjoyed our conversation around gamification. If you’d like to learn more about gamification and having fun you can listen to this podcast episode right here! In The Entrepreneur Mastery Lab community, you’re going to find other professionals just like you, these are people that want to have a great business but also want to have some fun as well! To join our awesome community of rockstars like yourself, request access here! Best of all, they are both free! But what’s the risk of not having fun and not using gamification? Being too formal carries risk when you fail to meet your expectations of formality. Sooner or later all businesses do. All business are run by people and sooner or later people will screw up. We’re not robots. When that screw up happens and you only have a formal and professional brand, it hurts! It turns out people and consumers are much more forgiving when you have a brand that is likeable and more authentic. A brand that loosens up the tie and unbuttons the top button of the shirt. It doesn’t mean that consumers don’t expect professionalism, it just means that having some fun in your business and with your clients can go a long way to mitigate some risk.Maybe most importantly, business owners and professionals run a high risk of burnout, unhealthy levels of stress and long running anxiety. Building some fun into your business can protect your brand, enhance your consumer experience, and provide you with some substantial personal benefits too! If you’re working on your brand and your business and need to implement gamification and find some fun again, we can help! Our unique 2 on 1 coaching marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 external regional sales manager. We specialize in helping entrepreneurs and professionals like you master your time, sales, and confidence, to evolve you to your greatest potential. To learn more about our coaching you can contact us here! Feel like you need coaching but not sure you can afford the investment in yourself? That’s ok! We have a scholarship available to diverse candidates of need. You can apply for our scholarship for our coaching and our courses here. Not enough time in the day, we get it. Check out our AYOP course, 2x Your Time, right here. We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science