3 Reasons to join an Owner Advisory Board

Owners face a myriad of challenges in business today with some common challenges that impact nearly every business owner. In particular there are 3 challenges nearly every business owner faces during their business journey and the way a business owner faces these challenges has serious implications for the future viability of their business. In this blog we’ll take a look at these 3 challenges and the reasons an owner would want to join an owner advisory board to mitigate or eliminate the risk from these challenges. Are you concerned about your business? We put together a FREE guide identifying the Top 6 reasons businesses fail and give you actionable steps you can take on every one of these to make sure it’s your competition failing and not you! It’s our free gift to you. Access it here! Let’s take a look at the first major challenge many business owners face. ⅔ of Owners cite ISOLATION as a challenge Many business owners feel that they are on an island and don’t have anyone they can turn to for advice. Spouses and partners? Don’t generally understand the business. Financial advisors, accountants and attorneys? Sure they are in touch 1-2x a year but aren’t intimately familiar with the management of the company. Who else do business owners have? Generally speaking, most business owners will make decisions on their own without the support and perspective of outside, objective advice givers. With that decision making comes serious stress and anxiety. Owner advisory boards can eliminate isolation by giving owners a forum to open up about their business with trusted advisors that do develop an intimate understanding of the business. This can not only improve decision making, it can also reduce stress levels and increase overall well being for the business owner. 50% of Owners experience OVERLOAD If you’re like half the business owners out there today, you may feel like you’re being pulled in a hundred directions at once, while juggling and maybe even spinning some plates for good measure. Overload is especially true in today’s ultra competitive environment and is exacerbated when we have struggles with employee retention and company culture. Overload leads to burnout, mistakes and it’s own set of health issues for owners. Owner advisory boards provide unique perspectives from owners that are in or have conquered similar challenges. Learning from the mistakes they made and gaining insight from other owner’s wisdom can help reduce the amount of overload you feel as a business owner today. There’s an added benefit too. Owner advisory boards that are well designed provide exceptional clarity around mid and long term business intention reducing the amount of time spent on items that do not drive the greater vision of the business. We don’t know what we don’t know Any honest business owner will admit they were hit by a curve ball or two since they started their business. For many owners, there’s a lot more than one or two of these while a business is in operation. The savviest business owners are aware that the scariest parts of business is what they don’t know they don’t know. Balancing business with the rest of our lives can feel like walking a tightrope at times. Having something completely unexpected hit you while you’re on a tightrope is the worst possible thing that can happen. Owner advisory boards offer a way for other business owners to share perspective that can illuminate and open our eyes to some of what we didn’t know we didn’t know! While business owners face a number of challenges that extend well beyond the 3 mentioned here, each of these challenges offers an incredible opportunity for owners to stand up and overcome. Utilization of a board of advisors is like having an expert set of trainers preparing you to address these challenges head on. If you’re looking for reasons to join a board look no further than this: improved decision making, reduced overload and elimination of blindspots with a bonus heaping of an overall better mental and physical wellbeing! How do you address these challenges? Let us know your thoughts, you can email us at info@jbandthedoctor.com! Did you know we work with professionals and leaders with 2 on 1 coaching that marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 sales executive. We specialize in helping entrepreneurs and professionals like you master your soft skills to evolve you to your greatest potential. To learn more about our coaching you can contact us here! Feel like you need coaching but not sure you can afford the investment in yourself? That’s ok! We have a scholarship available to diverse candidates of need. You can apply for our scholarship for our coaching and our courses here. Not enough time in the day, we get it. Check out our AYOP course, 2x Your Time, right here. We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science.
Innovation in business: is it really necessary?

When it comes to innovation in business it’s often a buzzword that’s thrown around along with descriptors such as critical, necessary, crucial etc. Yet, there is an argument to be made that innovation in business is not always necessary and in fact could be damaging! In this blog we’ll take a look at innovation in business and explore whether innovation is really necessary, or not. Do you need to innovate? We put together a FREE guide identifying the Top 6 reasons businesses fail and give you actionable steps you can take on every one of these to make sure it’s your competition failing and not you! It’s our free gift to you. Access it here! Let’s explore when innovation is helpful and then we can explore when it’s not. Top instances innovation is helpful Innovation can be helpful for a wide range of reasons and can be a key component of long-term business success. However, there are two important drivers of innovation that are more important than the others. Long Term Survival Disruption is very real and it can completely resurface how businesses operate and we have seen plenty of examples of how very established business models failure is traced back to innovation and disruption; blockbuster & netflix, taxi’s and uber are just a couple of recent examples. Innovation can be essential for long-term survival in business today. Competitive Advantage Fast paced industries and businesses often require innovation to create a competitive advantage. It’s why we often see tech companies working furiously to develop new and innovative approaches to existing products and problems. Innovation is often a necessity to create competitive advantages today in these types of industries. Top instances innovation is unnecessary and (potentially) damaging For every business and industry where innovation is essential, there are other businesses and industries where innovation can hurt more than it helps. Here are two types of businesses where innovation may hurt more than it helps. Stable Market There are plenty of businesses and products where innovation simply isn’t all that necessary. Something as simple as the paper towel or toilet paper are great examples of stable markets that need and require little to no innovation. In fact, trying something new here is as liable to cost money as it is to make money. Risk With change comes risk and we do a disservice if we don’t consider that innovation can carry some serious risk. There are a number of examples where companies try to innovate and fail badly. Those innovation failures can lead to serious business losses and potentially catastrophic business consequences. The verdict: is innovation necessary? As the Doc likes to say with all things, it depends. There are businesses and industries where innovation is essential and there are circumstances that require businesses to innovate or fail. There are also plenty of instances where it doesn’t make sense for a business to innovate especially if the market is stable and lucrative. Ultimately the decision to innovate shouldn’t be automatic and, as with all decisions, it should be made carefully and with all due diligence. Does your business require innovation? Let us know your thoughts, you can email us at info@jbandthedoctor.com! Did you know we work with professionals and leaders with 2 on 1 coaching that marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 sales executive. We specialize in helping entrepreneurs and professionals like you master your soft skills to evolve you to your greatest potential. To learn more about our coaching you can contact us here! Feel like you need coaching but not sure you can afford the investment in yourself? That’s ok! We have a scholarship available to diverse candidates of need. You can apply for our scholarship for our coaching and our courses here. Not enough time in the day, we get it. Check out our AYOP course, 2x Your Time, right here. We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science.
From Reactive to Proactive: Cultivating Intention

Acting with intention is extremely important to professionals and leaders and there are tremendous benefits that derive from being intentional. Intention comes with better decision making and discernment of opportunities, enhanced productivity, and improved focus. On the flip side, when we start to act without intention, we end up struggling with challenges like being reactive and feeling under increased pressure, wrestling with overwhelm and losing out on game-changing opportunities. In this blog we’ll discuss how we can go from being reactive to proactive and cultivate intention for ourselves and our teams. Be intentional with your business! We put together a FREE guide identifying the Top 6 reasons businesses fail and give you actionable steps you can take on every one of these to make sure it’s your competition failing and not you! It’s our free gift to you Access it here! Let’s look at some practical strategies for cultivating intention in our day-to-day. 1. Set a long-term plan Long term plans are essential if we want to cultivate intention in our daily lives. It’s also important to break down the long-term plan into manageable decisions and goals that we can achieve daily. Small, manageable goals will help us act with great intention and keep ourselves pointed to the true north of our long-term plan. Also read: The Problems with Short Term Thinking and Why We Need a Long Term Perspective 2. Be mindful There are so many benefits that come from being mindful. One of the greatest must be the ability to control our immediate reactions to events as they unfold. The very best professionals and leaders have adopted and become excellent at absorbing information and asking questions before they allow their emotions and impulses to take over. By being mindful we can move from being reactive to being responsive. When we’re responsive we’re able to make the best decisions and we can find ourselves being proactive more often instead of being reactive, which is a slippery slope. When it comes to creating a culture of intention in a team or organization here are a couple of tips as well 1. Be consistent Cultivating intention requires consistency from leadership. Creating a culture that eliminates micro-management allows a leader to trust their employees to be intentional with their decision making. Since results from decisions can, and often are, different than we expect, it’s important to let our teams know that the intention behind the decision-making process is of utmost importance. 2. Eliminate Excuses and Yes People Intention requires courage and for effective leadership we need our team to be able to move and act with courage to be proactive. Very few things are more dangerous to a business or team than excuse making and people who are acting out of fear instead of being intentional when sharing their thoughts. The most successful businesspeople in the world are rarely the smartest person in the room. Be sure to encourage a culture of accountability and discourse to build a team that is intentional and proactive. How do you cultivate intention in your life or for your teams? Let us know your thoughts, you can email us at info@jbandthedoctor.com! Did you know we work with professionals and leaders with 2 on 1 coaching that marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 sales executive. We specialize in helping entrepreneurs and professionals like you master your soft skills to evolve you to your greatest potential. To learn more about our coaching you can contact us here! Feel like you need coaching but not sure you can afford the investment in yourself? That’s ok! We have a scholarship available to diverse candidates of need. You can apply for our scholarship for our coaching and our courses here. Not enough time in the day, we get it. Check out our AYOP course, 2x Your Time, right here. We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science.
The Problems with Short Term Thinking and Why We Need a Long Term Perspective

Business is a great balance between short term need and long-term vision. Between resource allocation like time and money and the desire and need for immediate cash flow it’s easy to get drawn into short-term thinking and natural for us to struggle with maintaining a long term perspective. There are a number of significant problems that arise when we get too focused on short-term thinking and these make it incredibly important to keep a long term perspective for the health of ourselves and our businesses. Don’t fall prey to short-term thinking and risk your business! We put together a FREE guide identifying the Top 6 reasons businesses fail and give you actionable steps you can take on every one of these to make sure it’s your competition failing and not you! It’s our free gift to you. Access it here! Let’s explore just a couple of the challenges with short-term thinking and the missed opportunities this can create when we fail to maintain a long-term perspective. 1. Resource Allocation When we have a limited amount of time, money, and energy it can be extremely difficult to make the best decisions around our resources. Our long-term vision is often at risk due to short-term needs. When we focus too much on the short-term it means we may unintentionally veer away from our long-term objectives. Every small step without the long-term in mind can lead to drastically different results than we anticipate. What happens when we allocate resources purely with the short-term in mind? We end up with a long-term result that is not what we wanted and I’ve never met someone who enjoyed running a business they didn’t want to run! 2. Missed Opportunities There are serious consequences to having a short-term focus in our decision making. One of the greatest impacts is lost opportunity for innovation and extreme growth. We can look at any number of businesses that failed to keep an eye on the long-term – Toys R’ Us and Blockbuster are just two great examples. In fact, one of the greatest challenges large companies have today is ensuring their continued success for generations…IE keeping their eye on the long term opportunities and innovation! We need a long-term perspective to remain sustainable, resilient, and forward thinking. If all of our focus is on the short-term it will put us in a position of constant reaction instead of deliberate and intentional action. Maintaining a long-term perspective is essential for the health of our business and our professional careers. How do you balance short-term and long-term decision making? Let us know your thoughts, you can email us at info@jbandthedoctor.com! Did you know we work with professionals and leaders with 2 on 1 coaching that marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 sales executive. We specialize in helping entrepreneurs and professionals like you master your soft skills to evolve you to your greatest potential. To learn more about our coaching you can contact us here! Feel like you need coaching but not sure you can afford the investment in yourself? That’s ok! We have a scholarship available to diverse candidates of need. You can apply for our scholarship for our coaching and our courses here. Not enough time in the day, we get it. Check out our AYOP course, 2x Your Time, right here. We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science.
Soft Skills: The Future Determinant of Success in an AI world

While we’ve been promoting the importance of soft skills for years and there have been plenty of studies that substantiate the benefit of soft skill development, today soft skills are the most investment you can make into yourself and your business. Why? What if we told you that AI is going to transform the way we work and that technical expertise is going to be primarily supported by AI function? You probably wouldn’t be surprised. If our technical expertise can be transitioned over to technology, then it becomes clear that what will set us apart is the skills that AI cannot replace. These are the decidedly human soft skills like emotional intelligence, empathy, active listening, and communication. Soft skill investment today is the best way to guarantee future success in an AI world. Excited about AI? We are too, in fact, we’re so excited we have a free gift that you may be interested in! We put together a FREE guide identifying the Top 6 reasons businesses fail and give you actionable steps you can take on every one of these to make sure it’s your competition failing and not you! It’s our free gift to you. Access it here! AI has advanced exponentially in an incredibly short period of time. As we publish this blog, we are seeing plug-in support and AI like ChatGPT has already established itself as power enough to pass several business school exams, the United States Licensure Exam and has performed better than many students typically would. While ChatGPT and other AI have a long way to go the functionality is undeniable and it’s clear that given enough time, ChatGPT and AI will be able to more effectively, more efficiently and more accurately provide technical expertise to consumers at (potentially) a fraction of the cost that experts charge today. This will be hugely disruptive for many professionals and businesses. AI is not perfect, however, and struggles with many of the same challenges that people struggle with today. ChatGPT and AI are not great at active listening. The software is incapable, and we believe will remain incapable of being able to understand the many levels of nuance in human communication and interaction. Without active listening we cannot effectively display empathy and we cannot connect well with other people. The greatest strength we have as people is to be people and to grow and develop the skills that allow us to work alongside other people. If our technical skills are easily commoditized, then it makes complete sense for us to be doubling down on our soft skills. These are the skills that will separate us from other professionals and businesses. These are the skills that will allow us to better understand our consumers, their behaviors, and their biases. What do you think? How will AI handle soft skills? Will it ever come close to what we can accomplish as people? For now, we’re confident the answer is NO! Let us know at info@jbandthedoctor.com Did you know we work with professionals and leaders with 2 on 1 coaching that marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 sales executive. We specialize in helping entrepreneurs and professionals like you master your time, sales, and confidence, to evolve you to your greatest potential. To learn more about our coaching you can contact us here! Feel like you need coaching but not sure you can afford the investment in yourself? That’s ok! We have a scholarship available to diverse candidates of need. You can apply for our scholarship for our coaching and our courses here. Not enough time in the day, we get it. Check out our AYOP course, 2x Your Time, right here. We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science.
How to Know When To Make Changes

Our lives are dynamic and constantly evolving. So are our businesses. At times, change comes to us and at other times we need to make the changes ourselves. So how do we know when to make changes? In this week’s blog we discuss some signs that will help you know when it’s time to make a change. 6 Methods To Make Sure Your Business Doesn’t Fail Before we discuss our tips, did you know that 70% of businesses will fail? We put together a FREE guide identifying the Top 6 reasons businesses fail and give you actionable steps you can take on every one of these to make sure it’s your competition failing and not you! It’s our free gift to you and you can access it right here. You’re Bored Given enough time and with enough repetition it’s common to start feeling bored. This is a good sign that we have stopped growing and developing and it’s our soul’s method of letting us know it may be time to make a change. Just make sure you’re not jumping the gun with this one. Some boredom is natural and it’s very helpful for the creative spirit. You’re Doing Things You Don’t Want To Sometimes we find ourselves in a position where we look around and realize we’re doing a lot of things we don’t want to be doing. If this is the case, it’s a great sign to take stock and decide what changes we can make. Consistently doing things we don’t want to do is both draining and ineffective. Put energy into the things that bring joy, growth, and satisfaction. Another Part of Your Life Ended When change comes into one aspect of our life it can be a great inflection point for us to make changes in other parts of our lives. If something in your life has come to a natural end it may be a good idea to make changes in other parts of your life. We can use the disruption as a launching pad for something new! How do you know it’s time to make a change? Let us know at info@jbandthedoctor.com! Did you know we work with professionals and leaders with 2 on 1 coaching that marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 sales executive. We specialize in helping entrepreneurs and professionals like you master your time, sales, and confidence, to evolve you to your greatest potential. To learn more about our coaching you can contact us here! Feel like you need coaching but not sure you can afford the investment in yourself? That’s ok! We have a scholarship available to diverse candidates of need. You can apply for our scholarship for our coaching and our courses here. Not enough time in the day, we get it. Check out our AYOP course, 2x Your Time, right here. We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science.
How to Execute a Plan and Why it’s so Hard to do!

Big goals for 2023, am I right?! Most people don’t set small goals. After all, small goals don’t exactly feel like they will be life altering and exciting. Small goals certainly don’t equate to feeling like you won the lottery. When we develop big goals, the next step is to put a plan in place. Unfortunately, most people are terrible at executing on their plans and implementing them. In this blog we’ll share with you some tips on the best way to execute on a plan and why it’s so hard to do. 6 Methods To Make Sure Your Business Doesn’t Fail Before making any more plans, did you know that 70% of businesses will fail? We put together a FREE guide identifying the Top 6 reasons businesses fail and give you actionable steps you can take on every one of these to make sure it’s your competition failing and not you! It’s our free gift to you and you can access it right here. Why is it so hard to execute on a plan Consistency and default behaviors are why we struggle here. Most of us fail to be consistent and this is a top reason why we can’t execute on our plans. Life happens and our consistency goes out the door. What’s really happening here is we are reverting to our default behaviors. Our brains don’t ever forget our defaults. They stay in the back of our minds, lurking and waiting like some creeper. When we get off track it’s natural for our brains to trigger our default modes and behaviors. Just like that, our plan can get off track. Since this is totally natural and impossible to eliminate, it’s very difficult to execute on a plan. Plan Execution, Tip 1 Review the actions that will help you achieve your plan. The only way to manage to our brains defaults is to be aware of when we start to go back to our old modalities and behaviors. The best way to keep up our defense is to review and stay hyper aware of what we need to do to execute on our plan. This means, constant and, yes, consistent review of our days to make sure we are staying on track. A compass works a lot better if we use it every day instead of every few weeks or months! Plan Execution, Tip 2 Embrace the boring. Yes, you read that right. A lot of the time, plan execution requires us to focus on basic and repetitive tasks. While most of us don’t thrive on repeating the same things over and over again with excellence, time and again history has proven that those of us that work the basics the best are the most likely to execute on achieving our larger plans and goals. Are you a rockstar at executing on plans? Let us know at info@jbandthedoctor.com! Did you know we work with professionals and leaders with 2 on 1 coaching that marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 sales executive. We specialize in helping entrepreneurs and professionals like you master your time, sales, and confidence, to evolve you to your greatest potential. To learn more about our coaching you can contact us here! Feel like you need coaching but not sure you can afford the investment in yourself? That’s ok! We have a scholarship available to diverse candidates of need. You can apply for our scholarship for our coaching and our courses here. Not enough time in the day, we get it. Check out our AYOP course, 2x Your Time, right here. We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science.
How To End Your Year Strong!

Most resolutions don’t last. People get a few weeks into the year, and they slow down, stumble or just plain give up. It’s hard to get started for a lot of people and sustain consistency. It’s also equally hard to keep that consistency up when we approach the finish line. For some people, they can break into a sprint, but for a lot of professionals out there, the holiday season can be very challenging. Thankfully, there are some great tips to help you end your year strong that we’ll be sharing in our blog today! 6 Methods To Make Sure Your Business Doesn’t Fail Before helping out with your end of year pushes, did you know that 70% of businesses will fail? We put together a FREE guide identifying the Top 6 reasons businesses fail and give you actionable steps you can take on every one of these to make sure it’s your competition failing and not you! It’s our free gift to you and you can access it right here. End Your Year Strong by Getting Started on Next Year TODAY Ending the year strong doesn’t mean your focus needs to be on the current year. Many pros and businesses hit their goals well before December. Often that can lead to opportunities to get a head start on next year’s goals. Utilizing the end of the year to springboard into the new year is a fantastic method to make sure you crush your new year! Review Your Relationships to End Your Year Strong Business is never done in a vacuum and relationships are the fuel that keeps your engine revving. Which of your relationships fell off, which strengthened, and which are new? Reviewing and then reaching out to your relationships is an effective strategy to uncover last minute opportunities and future business. End Your Year Strong by Adding a New Goal Sometimes the best way to make sure you finish in a sprint is to leave yourself with no other options. Putting a large goal in front of yourself right at the end of the year can force you to sprint even harder through the holiday season. Identify a goal to put in place before the end of the year and go after it! What are your favorite ways to end the year strong? Let us know at info@jbandthedoctor.com! Did you know we work with professionals and leaders with 2 on 1 coaching that marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 sales executive. We specialize in helping entrepreneurs and professionals like you master your time, sales, and confidence, to evolve you to your greatest potential. To learn more about our coaching you can contact us here! Feel like you need coaching but not sure you can afford the investment in yourself? That’s ok! We have a scholarship available to diverse candidates of need. You can apply for our scholarship for our coaching and our courses here. Not enough time in the day, we get it. Check out our AYOP course, 2x Your Time, right here. We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science.
Going all In!!

Have you ever heard the saying that if you ask two doctors for their opinion, you’ll get 3 opinions? When it comes to business advice, this saying is as true as they come. The truth is, nobody has the same journey as you and what worked for someone else may work for you or it may not. There are some instances where it makes a ton of sense for you to put all your eggs in one basket. This approach is called ‘Going all in,’ and in this blog we’ll discuss who it can benefit and why. 6 Methods To Make Sure Your Business Doesn’t Fail Before we bet it all on black, did you know that 70% of businesses will fail? We put together a FREE guide identifying the Top 6 reasons businesses fail and give you actionable steps you can take on every one of these to make sure it’s your competition failing and not you! It’s our free gift to you and you can access it right here. Who should consider going all in Not everyone should go all in. Going all in is going to be a huge mistake for people dealing with very high anxiety or for many of us who may have responsibilities that extend beyond our own self. However, there are certain people that will respond really well to going all in. I’ve identified a couple of instances where going all in can serve you really well. You have nothing to lose. Single, no kids, young in your career. This is a great type of person to go all in. This is not a one size fits all, there are many people who can afford to go all in, but the more of these boxes you check, the lower your overall risk is relative to the potential benefits. I can afford it Going all in is great if you have assets, income, experience and a support system. The more of these you have, the greater your chance of being able to bounce back from failure. Going all in means putting everything into an endeavor. The more you can put into something the greater your opportunity to succeed. There are a number of reasons it can be beneficial to go all in and we’ll focus on our top two for today. 1. Going all in puts your back against the wall and leaves you with no way to retreat. It’s amazing the occasion we can rise up to if we have no choice. Going all in can put you in a position to bring out your very best. No retreat, no surrender! 2. Going all in is a commitment. Commitments are hard to keep up. Going all in forces you to keep your commitment. You can’t make excuses when you go all in. External factors will keep you on your course and hold you to your commitment. So are you the type of person that could benefit from going all in? Let us know in our private Facebook community, the EML! You can join here! Join our community Do you need figuring out the best strategy for your situation? Our unique 2 on 1 coaching marries the expertise of a Doctor of Psychology and mindset coach with the business savvy of a former Fortune 50 sales executive. We specialize in helping entrepreneurs and professionals like you master your time, sales, and confidence, to evolve you to your greatest potential. To learn more about our coaching you can contact us here! Feel like you need coaching but not sure you can afford the investment in yourself? That’s ok! We have a scholarship available to diverse candidates of need. You can apply for our scholarship for our coaching and our courses here. Not enough time in the day, we get it. Check out our AYOP course, 2x Your Time, right here. We walk through everything from time management and calendar basics to how you can supercharge your days weeks and months through practices and techniques that are grounded in experience and proven by science.
